Managing Director & Co-founder
In 2013, Sahar Riad, a Business and Economics graduate with years of experience in the financial sector, got involved in the fascinating field of brain training after witnessing the life-changing effect the BrainRx training program had on her own son. It transformed every aspect of his life, from school performance to self-confidence, to athletic abilities. This was the spark that ignited a resolution within Sahar to help as many children and adults as possible transform their and their family's lives, in the same way her son's life changed.
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